Your LinkedIn headline is valuable real estate and may be the only part of your profile that a potential client actually looks at. Don't do what everyone else does and just use your title/employer for your LinkedIn headline. BORING. Use all 120 characters of your LinkedIn headline to show undeniable proof that you are credible and unique in a good way.
It is your key opportunity to make a positive first impression and entice the reader to want to know more. It’s important you get it right. But how do you go about doing that? What keywords or terms should you include in your headline? What things should you avoid?
You need to include these very important things:
What you do, who you help and how you help them.
It should communicate your expertise, your field, and why you’re special. But it also should be eye-catching. No matter what your LinkedIn goals are (networking, getting hired, establishing credibility or expertise, recruiting), standing out is a good thing.
I know, this sounds a bit intimidating. But it’s totally doable to hit all of these in one LinkedIn headline.
Here are a couple of examples of LinkedIn Profile headlines I have created for my clients:
We can see what Fay does, who she helps and how she helps them.
We can see here what Shahzad does, who he helps and how he helps them.
Remember to highlight your professional value by incorporating how you make an impact and always have your client in mind when writing your headline. Write it for them.
Action: Update your headline. Make sure it showcases what you do, who you help and how you help them.
Now that you have updated your headline, Day 4 we will talk about how to write a fabulous summary.
Did you miss Day One? Click here to start at the beginning.