Something happened I didn't expect...
I have been working with clients for over 6 years now on their social media strategies, accounts and training them how to use social channels to grow their business.
I have had an opportunity to get to know who they are, the passion behind their business and even their personal lives because of the information they share during our sessions. This is the part that I love about my job. Truly getting to know the person behind the business. Just when I thought I was really getting to know them… I wasn’t getting to know them as much as I thought I was.
Then this happened… LinkedIn Profiles... I get to know more about the person then just their business self.
As I mentioned, the part of my job that I love the most is really getting to know the person behind the business. While working on Facebook, Twitter or Instagram I get to know their business self and only what they share about their personal self. While working on their LinkedIn profiles I really get to know THEM.
"That is the one thing I didn’t expect… to discover THEM!"
LinkedIn is about you as a person. It is not only about your business, although it does reference that. It is not only about your corporate identity (it does mention that as well). Your LinkedIn profile is about you as a person and when I build profiles for people I get to know the REAL person. I expected it to be the same process when I was working on Facebook or Twitter profiles. I was wrong! I'm enjoying getting to know the person, the real person, behind the business and helping them develop a profile that keeps them real online. I love talking to them more about their hobbies and their interests and we get to connect on a more human level. That is what social media is all about... the human to human interaction. Thank you to everyone who has already signed up for my “I’ll do it for you” LinkedIn profiles.
Getting ready for Summer Networking? I have a few spots open for June. I look forward to getting to know YOU through your LinkedIn Profile development.