Let’s be honest… how much time are you spending on other Social Media platforms every day? Let me guess. Probably too much ;-) Don't get me wrong, I check them daily as well, but when I do, it's usually a social thing, to participate in a group, see what my colleagues, family & friends are up to.
This is one of the biggest differences between other Social Media channels and LinkedIn. The mindset. On Facebook, Twitter, Instagram, Snapchat, etc. people are in a 'social' mindset, whereas on LinkedIn, people are in a business mindset. They log in to create professional business relationships and find content, solutions & information to advance their career or business.
If you're putting off being active on LinkedIn because you aren't sure what to do, you are in the right place. Starting with mindset. For the next 30 days, you will learn how to use a different aspect of LinkedIn to build a professional profile, increase your professional connections, develop deeper relationships and leveraging those connections to grow your business.
LinkedIn is 277% more effective for lead generation than Twitter or Facebook. What this means is that if you are selling services or B2B products you can get tons of traffic from other social media platforms, but it may never turn into a sale. On the other hand traffic that comes from LinkedIn has a 3 times higher chance to convert into a lead.
It comes down to one simple thing… People on LinkedIn are in a business mindset.
They use LinkedIn to look for services or products provided by people like you. They then connect & send you an email with a meeting request. It is important to take these relationships offline in order to do business together. If you compare that again to other social media channels where people are in a social mindset it makes sense to have a good presence on LinkedIn, doesn’t it? Time on LinkedIn isn’t simply spent. Time on LinkedIn is invested in professional development. LinkedIn members are thinking how they can further their careers and businesses. This makes them more receptive to content that helps them get more knowledgeable and ultimately, more successful.
Now that you have a different mindset around LinkedIn, Day 2 we will talk about how to Be Seen on LinkedIn.
Action: Think about how you are approaching LinkedIn when you go onto this platform. Ensure you are in a professional mindset.