Being genuine counts for a lot in the Social Media world. Let you personality show through and it will help add the human element to your content. After all, it is ‘SOCIAL’ Media.
Below are a few things to keep in mind when getting more personal with your posts.
1 – Breathe. Especially if you have having an emotional minute (good or bad) at the time you compose your message. Take a breather to consider any consequences. Too many times people regret as soon as they hit that submit button.
2 – Acknowledge. If someone is taking the time to comment, like or share you post, show them your appreciation. Otherwise they may think you never noticed.
3 – Keep it clean. There is no need for derogatory or foul language and/or compromising photos. Think about your reputation before you share photos that show you, or your company, in a bad light. If you feel the need for that make another account that is not tied to your image and have at it.
4 – Share. Friends and fans want interesting articles, information and experiences that they can relate to their lives. When sharing a news article add a comment about what it means to you or to your audience.
5 – Keep it fun. You do not have to be a comedian but keep a sense of humor when appropriate. People appreciate a smile and some light banter mixed in with serious discussions. Again that word ‘Social’ is important.
6 – Ask yourself. Look at your post and ask yourself does your personal voice come through? Does it sound like something you would say? And lastly, and most importantly, is it something you think others can connect or relate to?
“Be Authentic. Be Genuine. Be Real. Be Yourself.”